THE HAIR CARE BRAND OF THE ENTERTAINMENT INDUSTRY

2025 National Television Awards

Giovanni was backstage and on the Red Carpet at the National Television Awards in London, helping the stars shine even brighter!

We Got E.G.O.T.

Just like the coveted E.G.O.T., we're thrilled to announce that Giovanni has earned its own version of "E.G.O.T." status even though it's only designated to individuals!

As the only hair care brand chosen to support hair stylists backstage at all four of the highest level entertainment awards shows, our products played a pivotal role.

2025 Grammys

Giovanni was the backstage hair brand of choice at the 67th Annual Grammy Awards Show.

2024 Tonys

We made our appearance at the 77th Annual Tony Awards ⭐️ Giovanni was one of the only brands to provide product for all 8 hair stylists at the TONY’s!

2024 MTV EMAs

Giovanni is thrilled to have been selected as the brand of choice to provide products to the 2024 MTV Europe Music Awards in Manchester, UK.

2024 & 2025 Makeup Artist and Hairstylist Guild Award Show

Giovanni Eco Chic Beauty was the presenting sponsor for the 2024 & 2025 Makeup Artist and Hairstylist Award Show for the Entertainment, Film and Television Guild. This high-profile event was held at the iconic Beverly Hilton in Beverly Hills California to celebrate the artists who work behind the scenes.

2024 Emmys

Giovanni Guidotti, backstage at the LA Live Peacock Theater, getting Giovanni Eco Chic Beauty ready for the hair care team at the 96th Annual Emmy Awards.

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2024 Academy Awards

Giovanni Participation Backstage with the Oscar’s Hair Department


Celebrity Stylists Behind the Scenes

Giovanni Participation Backstage with the Oscar’s Hair Department