BREAKING THE RULES
TO REDEFINE THE GAME
We’re not here to follow tradition—we’re here to shatter it.
At Vanitas Vanitatum, we’re driven by instinct, fueled by creativity,
and unafraid to take risks on stories that matter.
Vanitas Vanitatum Entertainment was founded in 2024 by Giovanni James Guidotti, a visionary entrepreneur with a legacy of transforming industries. With decades of success in the beauty world, Giovanni built Giovanni Eco Chic Beauty into the #1 selling hair care brand in the U.S. natural channel. Trusted by top stylists and the only brand chosen to be used backstage at the Emmys, Grammys, Oscars, and Tonys (2024/2025), Giovanni has achieved its own version of an “E.G.O.T.”. Under Giovanni’s leadership, the Giovanni brand of products have also been used in over 70 films, streaming productions, and television shows in just one year, 2024 alone.
Now, with Vanitas Vanitatum, Giovanni brings that same blend of artistry, innovation, and business acumen to entertainment. Fresh off the wrap of his second feature, In Tandem, he continues to shape industries at the intersection of creativity and commerce.
For more on Giovanni Eco Chic Beauty, visit www.giovannicosmetics.com.
Giovanni James Guidotti
Producer/Financier
Alexandra Carbone
Creative Executive
Alexandra’s humanities education at Haverford is one foundation for the pioneering vision and high artistic standards typical of the projects she develops for Vanitas Vanitatum.
She is Managing Editor for the publication of The Fritz Peters Collection and directed the audiobook versions of Boyhood with Gurdjieff and Finistere.
A natural communicator, negotiator, writer-whisperer, and midwife of creative endeavors, she is instrumental in bringing the right team together to make exciting film. She can be found scouting new IP and new writers and directors to work with, deep in the weeds with screenwriters polishing scripts, or otherwise behind the scenes masterminding collaboration.
Giovanni Eco Chic Beauty Architect of Expression
Giovanni shows up where confidence is needed most, smoothing flyaways before the spotlight hits, steadying nerves with quiet encouragement, and helping every unique style tell its story.
A born creative, Giovanni thrives behind the scenes, trusted by artists and stylists to help craft the looks that capture audiences on screen and beyond.
Giovanni is constantly redefining beauty through innovation, artistry, and care. For decades, this passion has carried Giovanni backstage, onto sets, and into salons.